I knew what the social media feeds and search algorithms wanted from me.
I could feel them pulling me to use the Internet in a specific way.
But what did I want?
I want to follow my curiosity wherever it leads, without sifting through mountains of clickbait or empty SEO posts.
I want a space to collect the ideas that resonate with me. A gathering place for the people and topics I find interesting.
I want my links, notes, and highlights to contribute to a larger body of interconnected knowledge. A space that combines personal utility with social discovery.
I want to build an intellectual resonance trail in a space that feels equal parts personal and communal.
I want a place that recharges instead of drains me.
This vision feels like common sense to me.
And yet, nothing on the Internet currently allows me to do this.
Sure, I can combine a handful of bookmarking and note-taking tools to gather my knowledge in single-player mode.
But the future I want is a multiplayer one where my ideas can bump into others’.
That’s why I’ve spent the past two years building startupy.
And it’s why I plan to spend the next decade (at least) making it as magical as possible.
I love the metaphor of "trails" to describe what we’re building.
A trail is both something you can create for yourself – making your personal internet more alive and generative and useful.
And it's also a gift you leave behind for others – giving them jumping off points to research, wander, and create their own trails.
I’ve come to think of startupy as the trailhead leading into a more beautiful Internet.
If the ideas above resonate with you, you’re invited to come explore and grow this new world with us.
See you on the inside, friends.